Major overhauls of a business take time, buy-in, and frankly, they can be a little frightening. Not so of these mini tweaks.
Find Out What They Like
Your customers are more valuable to your business than from just a revenue perspective. Knowing what they respond to can help you shape services and products, create more meaningful content, and engage them more on social media. Create a short survey and email it to them or “hang” it on your website if you get a lot of traffic.
Ask for Reviews
Depending on the type of business you have, spend a few minutes reaching out to satisfied customers for reviews, referrals, or testimonials. In your communication to them explain why reviews are so important to the success of your business. If you’re asking for reviews, make it easy for them to respond by inserting URLs to the review site in your email request. If you are asking for testimonials, post them to your site when you get them. If referrals were what you were after, give them an incentive to do so or surprise them with a discount later.
Reach Out to a Complementary Business for a Special Program
Offer something your competitors aren’t by partnering with a complementary business for a special offering. For instance, if you’re a health food store you could partner with a local caterer to host a “healthy meals in minutes” program in your store. This could attract new business for both of you.
Rework Your Social Media Cover Images
With the help of easy to use templates on Canva, you can now redesign your cover image on your social media profiles during your lunch hour. Keeping them fresh will help attract more eyes and give consistent visitors something new to look at.
Go Live on Facebook
If you have your phone with you, you can go Live on Facebook during your lunch hour. Not sure what to talk about? Think about a question you’re often asked at your business and answer it. Encourage people to ask questions of you as well. You can broadcast for up to 90 minutes but keeping it between 15-20 minutes is probably sufficient. You’ll get more views if you remain live for at least 15 minutes. Then save the video and post it to your site.
Figure Out Your Most Popular Posts
Look at the data and figure out what hit home with your audience then do more of it. If you notice image quotes make up most of your engagement on Twitter, keep that in mind when creating content.
Share the Love
Go through your customer files and pull out your most loyal. Now make sure you follow them on social media and share their content, where appropriate. Add in flattering comments like “Good advice” and “Love this perspective.”
Article by Christina R. Green