No Really, Please Come Again Enticing new customers to walk into your store is the key to growing your business, but keeping those customers is the key to its stability. Often times business owners will obsess over scoring new customers, but they may not put forth the extra effort when it comes to their patrons. This isn't because store owners are rude or unappreciative, most of the time its because they feel that their work is done once a customer comes back a second or third time. The truth is, a customer will only return as long as they continue to feel valued, respected, and happy with the services and products that they are purchasing. Its worth pointing out the fact that a single repeat customer can bring in the equivalent revenue of multiple new customers with their repeated purchases. That fact alone justifies putting forth the extra effort to make sure your regular customers are getting the care and attention they deserve!