Small business owners can find it difficult to justify time on social media. But we know people buy from people they know, like, and trust, and that’s why it’s important to invest time in building these connections. Here are some suggestions on how to carve out some time to increase your efforts on social media.
Keep Content Handy - The first thing you’ll need is a place to keep content you find. Often you’ll find content that you’ll want to share later, so select a system in which you can easily access your content gems in the future. Upload content to DropBox, use Evernote, or keep a notepad handy (paper or electronic).
Schedule Posts - Scheduling is important because you can’t spend your whole day posting, nor do you want to be that person who bombards others with a firehose worth of content once a day. Popular scheduling tools include Hootsuite and Buffer, while platforms such as Facebook have built-in scheduling options.
"Steal" Time - We all have moments where we’re waiting – before doctor’s appointments, before meetings, on the phone, while the kids finish up with practice, and so on. Many of us fill this time with mindless tasks, but instead, use this time to be productive by finding content, scheduling it, or responding to people on social media.
Look for Content Everywhere - Content ideas are everywhere – airplane magazines, overheard conversations, as well as all over social media. Use the many messages that bombard you daily to find gems you’d like to share.
Take Pictures - Along that line, take pictures around your business, and encourage staff to do the same. Posts with images are more likely to get shared and clicked.